What I'm Doing Now

I've been writing more consistently this year. Mostly about clear thinking, learning systems, and how solopreneurs can use AI tools without getting distracted by the hype. The central question I keep coming back to: what actually moves the needle for a one-person business?

Right now I'm working through a series on mental models for content creators. Not the usual "think like a CEO" fluff — more like specific cognitive tools that help you decide what to write, when to ship, and how to know if it's working. I've found that most solopreneurs don't have a clarity problem. They have a filtering problem. Too many inputs, not enough signal.

I'm also experimenting with shorter, more frequent pieces. Long-form has its place, but there's something about a tight 500-word essay that forces you to actually have a point. Learning to kill your darlings in public.

This website — muntasirmahdi.com — is being rebuilt from scratch with Next.js and Tailwind CSS. The old version worked, but it didn't feel like me. Too many templates, too much noise. I wanted something lean, fast, and honest. A place where the content leads and the design gets out of the way.

The migration has been slower than I'd like. Every page is an opportunity to rethink what matters. Do I need this section? Does this page serve the reader or my ego? The /now page you're on right now is part of that redesign. I'm shipping it page by page instead of waiting for a complete launch. Perfect is a dangerous delay tactic.

I run two communities: Inner Circle and Mastermind. Inner Circle is the larger group — structured training on digital marketing, content strategy, and building online. Mastermind is smaller, higher-touch. A dozen or so solopreneurs who meet regularly to work through real business problems together.

What I'm learning from both: everyone wants the system, but nobody wants to do the work. The people who actually ship — week after week, even when it's ugly — are the ones who see results. My job as a mentor isn't to give better advice. It's to create an environment where people feel compelled to act on what they already know.

The Mastermind group has been running for over a year now. We went from "let's try this and see" to a waiting list. That tells me there's real hunger for accountability over information. People are drowning in courses and starving for execution.

I'm currently rereading Daniel Kahneman's Thinking, Fast and Slow — but this time with a writer's eye, not a reader's. Noticing how he structures uncertainty, how he makes statistical concepts feel personal. Also picking through Shane Parrish's Clear Thinking for the same reason. I read differently when I'm studying craft alongside content.

On the technical side, I've been deep in the AI tools space. Not the newsletter summaries — actual hands-on testing. Running local LLMs, building small agent workflows, understanding where the curve is real and where it's just venture capital theater. My take so far: the gap between what these tools can do and what most people use them for is enormous. That gap is where the opportunity lives.

The Mahdi & Mamun Podcast is still going. Mamun and I record whenever our schedules align — no fixed cadence, just real conversations when they need to happen. We talk about solopreneurship, content creation, AI, and whatever else feels relevant at the moment.

The format has shifted toward longer, more unedited conversations. Less "here's a topic, here's my scripted take" and more "what are you actually wrestling with right now?" The best episodes we've done were unplanned — just two friends working through something in real time. I'm trying to have more of those and fewer produced segments.